SKOOP

SKOOP, a digital signage platform, approached us to redesign their website entirely. The primary goal of the redesign was to create a user-friendly and intuitive digital signage platform that would allow businesses to create, manage, and publish their content easily.

SKOOP wanted the design to be visually appealing, responsive, and scalable to different screen sizes

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Case Study Banner Image
Case Study Banner Image
Case Study Banner Image

About SKOOP

SKOOP is a digital signage platform that provides businesses with an efficient and cost- effective way to showcase their products, services, and promotional materials to potential customers. The platform includes a user-friendly web application that allows businesses to upload, manage, and publish their content easily.

SKOOP's mission is to provide businesses with a simple and cost-effective way to engage with their customers and increase brand awareness through digital signage.

Research

We began by conducting extensive research to underst and the needs and preferences of the target audience. We analyzed the competitors in the market and conducted user interviews and surveys to gain insight into the user's behavior and expectations.

The research findings revealed that the target audience preferred a platform that was easy to use and navigate, with simple and clear instructions on how to upload andmanage content. They also desired a platform with a modern and attractive design.

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Wireframing and Prototyping

Based on the research findings, we developed wireframes to define the layout and functionality of the platform. The wireframes were developed with user flows in mind and aimed to provide an intuitive navigation experience for users.

We also created high-fidelity prototypes to test the functionality and usability of the design. The prototypes were then tested by users to ensure that the design met their needs and preferences. Feedback from users was used to make necessary adjustments and improve the design.

Wire Frame Image
Wire Frame Image
Wire Frame Image

Final Design

The final design of the SKOOP digital signage platform is a user-friendly and visually appealing platform that is easy to navigate and manage content. The design features a modern color scheme, typography, and imagery that is consistent throughout the platform.

The platform's functionality is intuitive and easy to understand, making it simple for users to upload and manage their content.

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Competitor Analysis

SKOOP was facing a problem where potential customers were hesitant to adopt the platform due to a lack of user-friendliness and difficulty in managing and publishing content.

Customers expressed frustration with the platform's navigation, resulting in low adoption rates and reduced revenue for SKOOP. Additionally, customers reported that the platform's design was outdated and unappealing, making it less attractive to use.

To address these issues, we redesigned SKOOP's website entirely, focusing on creating a user-friendly and intuitive digital signage platform that would allow businesses to create, manage, and publish their content easily. We also updated the platform's design, making it more modern and visually appealing.

Competitor Analysis

SKOOP's primary competitors include Signagelive, Xibo, and ScreenCloud. Eachcompetitor offers similar digital signage platforms, but SKOOP stands out due to its user- friendly platform and cost-effectiveness.

SKOOP's platform is designed to be easy to navigate and manage content, making it ideal for small and medium-sized businesses that want to advertise their products and services to a broader audience without incurring high costs associated with traditional advertising methods.

Skoop Competitor

Overview

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Achievements after design

After the redesign, SKOOP experienced a significant increase in adoption rates and customer retention.

The user feedback has been positive, with customers expressing satisfaction with the new design's user friendliness and modern look. SKOOP also experienced increased revenue, as more businesses are using the platform to advertise their products and services.

The new design has also helped SKOOP differentiate itself from its competitors, as its user-friendly platform and cost-effectiveness have become significant selling points

What Do Our Client Have to Say About our Project?

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P Patel,

Terazo Network

"Timely and cost-effective solution with great support. I was in need of a solution that could be implemented quickly without compromising quality, and I was pleasantly surprised by the efficiency and effectiveness of their services - Would definitely recommend Victorflow for effective solution."

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Scott Beyer,

Urban City Projects

"Very good developer - His expertise and dedication are truly praiseworthy. Whenever I've had a technical challenge or needed assistance with my website, he has consistently been there to lend a helping hand. I appreciate his clear communication and ability to translate complex concepts into user-friendly solutions."

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Luke Tucker,

Wonder Franchises

"I have worked on many web development projects with Victorflow team over a number of years. Always very professional and a very talented developer. I look forward to working on more projects together with Victorflow team and would highly recommend for anyone who requires high quality web development and project management."

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Maxime Berger,

Metabay

"Always a pleasure working with Victoflow. Victoflow very resourceful and when commits to a project, you can be sure Victoflow’ll give his 100%"

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Nataliya Izvolskaya,

Digital Marketing Consultant

"Amazing work all around. It's my third time working with Victorflow. High quality work, speed, great communication, respect of deadlines, and always there in case any recommendation is needed. Very excited about our collaboration."

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Vincenzo​​,

Nooom it

"VictorFlowand his team have been great to accomplished my required. They are very good in UX/UI design and in development. I recommend them to anyone who wants a quality website both from a technical and design point of view."

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