Nidhi

About Nidhi

Nidhi is an online investing and trading platform that aims to make investing accessible to everyone. The platform offers a wide range of financial instruments, including stocks, bonds, mutual funds, and more. Nidhi's mission is to simplify the investing process and help users achieve their financial goals.

Problem Statement

Find the Problem

Nidhi's previous website had an outdated and cluttered design that made it difficult for users to navigate and find the information they needed. The user experience was confusing and inconsistent, leading to a high bounce rate and low user engagement.

Simple Solution

Our team was tasked with redesigning the entire Nidhi website to improve its user experience and make it more user-friendly. We started by conducting user research to understand the pain points and needs of Nidhi's target audience. Based on our findings, we developed a new information architecture and user flow that would make it easier for users to navigate the site and find what they're looking for.

We also created a modern and visually appealing design that would appeal to Nidhi's target audience. We used a clean and minimalist design with a focus on white space and bold typography to make the content more readable and scannable. To improve the user experience, we implemented a simple and intuitive navigation system that allowed users to quickly find the information they needed. We also added clear and concise calls-to-action throughout the site to encourage user engagement and conversions.

Competitor Analysis

Robinhood

Robinhood is a popular online investing platform that offers commission-free trading. It has a modern and intuitive design that appeals to younger investors.

E-Trade

E-Trade is a well-established online brokerage platform that offers a wide range of financial instruments and services. It has a robust trading platform and extensive educational resources for investors.

Acorns

Acorns is a mobile investing app that focuses on micro-investing. It has a simple and easy-to-use interface that appeals to novice investors.

Key features

Robinhood's commission-free trading and modern design make it a popular choice among younger investors.

E-Trade's extensive educational resources and robust trading platform make it a good choice for more experienced investors.

Acorns' simple and easy-to-use interface makes it a good choice for novice investors.

Overview

Achievements after design

After implementing our redesign, Nidhi saw a significant improvement in user engagement and conversion rates. The new design was more user-friendly and visually appealing, which led to a decrease in bounce rate and an increase in time spent on the site.

Nidhi also received positive feedback from users, who appreciated the simple and intuitive navigation and the clean and minimalist design. Overall, our redesign helped Nidhi achieve its goal of simplifying the investing process and making it accessible to everyone.

What Do Our Client Have to Say About our Project?

P Patel,

Terazo Network

"Timely and cost-effective solution with great support. I was in need of a solution that could be implemented quickly without compromising quality, and I was pleasantly surprised by the efficiency and effectiveness of their services - Would definitely recommend Victorflow for effective solution."

Scott Beyer,

Urban City Projects

"Very good developer - His expertise and dedication are truly praiseworthy. Whenever I've had a technical challenge or needed assistance with my website, he has consistently been there to lend a helping hand. I appreciate his clear communication and ability to translate complex concepts into user-friendly solutions."

Luke Tucker,

Wonder Franchises

"I have worked on many web development projects with Victorflow team over a number of years. Always very professional and a very talented developer. I look forward to working on more projects together with Victorflow team and would highly recommend for anyone who requires high quality web development and project management."

Maxime Berger,

Metabay

"Always a pleasure working with Victoflow. Victoflow very resourceful and when commits to a project, you can be sure Victoflow’ll give his 100%"

Nataliya Izvolskaya,

Digital Marketing Consultant

"Amazing work all around. It's my third time working with Victorflow. High quality work, speed, great communication, respect of deadlines, and always there in case any recommendation is needed. Very excited about our collaboration."

Vincenzo,

Nooom it

"VictorFlowand his team have been great to accomplished my required. They are very good in UX/UI design and in development. I recommend them to anyone who wants a quality website both from a technical and design point of view."